![]() Many collectors, including Pratte, have made a business out of buying and selling Pokémon cards. The hype over Pokémon cards has sustained itself throughout the brand’s 25 years, finding its niche in the online collecting community. The cards were a fun way to interact during the ’90s craze: Seeing what each Pokémon would look like in a set, how strong it was … enhanced the Pokémon and ‘90s experience.” “The ’90s Pokémon mania was like nothing else. Scott Pratte, one of eBay’s most profitable collectors and sellers of Pokémon trading cards, agrees. As Courtney Kim, product marketing manager for the Pokémon TCG puts it, “Fans who grew up with the brand are now parents themselves and want to share their love of Pokémon with their children.” Not only does the brand lean into nostalgia, but it also opens the door for younger generations to find and fall in love with the thrill of collecting. ![]() Pokémon found commercial success because of its multigenerational products. 27, 1996, Pokémon launched its first two video games, followed closely by the Pokémon Trading Card Game (TCG). Some of the most iconic pop culture brands started off with collectible cards in the ‘90s: Sailor Moon, Yu-Gi-Oh, and Pokémon. However, sports cards weren’t the only trading cards making a mark. “Card companies were putting out millions of copies of each card.” Pokémon Cards | Source: Adobe Stock Images REACHING NEW HORIZONS the ’90s collecting boom kicked all of that into high gear,” explains Adam Gellman, founder of the online blog Sports Cards Uncensored. “The hobby of collecting cards was rooted in a community back in the ’70s and ’80s, going to card shows at malls and local shops. In an attempt to appeal to a younger audience, most baseball trading cards came tucked into candy and tobacco products - an extra treat for die-hard fans - and the industry boomed.Īlthough trading cards remained in vogue from the early 20th century to the ’80s, the product really took off in the ’90s. began printing cards featuring famous baseball players. As new developments in technology allowed for more businesses to invest in color printing, the hype around trade cards petered out, only to reemerge at the beginning of the 20th century.Īround the same time that baseball became a professional sport, sporting goods company Bowman Corp. According to the Cornell University Library, trading cards originated as trade cards, which were tiny pieces of paper that advertised sellable goods like oyster crackers or cigarettes. Trading cards have been around since the late 1860s. ![]() WHERE DID WE COME FROM AND WHERE DO WE GO? ![]() More than a century after their introduction in the late 1800s, trading cards are still one of the most profitable and most popular items to buy, sell, and trade. Nostalgia is like comfort food for our psyches, drawing us back to sunny afternoons spent haggling and bartering over our most precious possessions, whether those are Polly Pockets, Tamagotchis, or trading cards. It seems like everything old is new again - the world is rife with high-waisted jeans, reboots of ’90s shows, and the reemergence of popular games from decades ago. Vintage baseball cards from the ’70s of the New York Yankees players| Source: iStock
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